Learn to use game elements and game design techniques in a non-game context.
ease the
GAMIFICATION DESIGN
What is Gamification?
Gamification is the use of game elements and game design techniques in non-game contexts. Can be applied as an inovation element within the product life-cycle or as a silver bullet to solve motivational/engagement challenges.
An amazing tool in terms of behavior change, in a variety of contexts: bussines, education, health, social impact, among others.
What is Lean Gamification Design?
Lean Gamification Design (LGD) is a lightweight method that simplifies the gamification design and establishes a toolset based on gamification best practices, with strong influence from approachs such as Lean Startup and Design Thinking.
- learn our methodTHE 4 PHASES OF LGD
This is the moment to know the Player, understand the context and define the challenge. In this phase we do a deep dive in the motivational/engagement challenge and explore the player profile, understanding his motivations, behaviour and needs.
Time to identify the most relevant Player metrics, create the journey, set the victory conditions, choose the game mechanics and define the features, rules, triggers and incentives.
Is where we create the gamification prototype. The goal is to explore the solution in a practical way (hands-on) and prepare for the first playtest.
This is the "gran finale" of the LGD method, where we do the playtest and demonstration of the gamified solution. The intent of this phase is to get feedbacks, learn and evolve the gamification proposal.
- who have usedLGD IN PRACTICE
2024 Online Classes (Soon)
Lean Gamification Design Workshop
Sep/2023 Class - Online
Lean Gamification Design Workshop
Jul/2023 Class - In-Person
LGD Speedrun Workshop - Campus Party Brazil Edition
